Archives: Collections

Collections

Turn-of-the-Last-Century Main Street

ChineseHerb

Chinese Herb Shop

Travel back in time as you stroll down the Main Street of a typical California town at the turn-of-the-last-century. Here you will see the store fronts of a blacksmith’s shop, one-room school house, general store, pharmacy, saloon, barbershop, and Chinese herb shop.Take time to notice intricate details around you, including the wood plank floor that was once part of Stockton’s historic Santa Fe railroad depot.

This Chinese herb shop was once an important part of the heart and history of downtown Stockton. Before urban renewal in the 1960s, Stockton’s Chinatown was a cultural and commercial hub of Chinese-American life in the city with a long, diverse history; immigrants, travelers, and many generations of Stocktonians lived and worked here together. Most of the items displayed in this exhibit come from the Fung Lee Herb Shop located in Stockton’s Chinatown. Within the display are roots, herbs, animal parts, and other natural remedies used to treat a variety of ailments.

Back to History

Kellogg’s Kids

Starting in 1912, Leyendecker captured the hearts of American mothers through his series of cherubic infants, winsome children and wholesome adolescents enjoying bowls of Kellogg’s Corn Flakes.

New Year’s Baby 1950

This New Year’s Baby painting was created for William Randolph Hearst’s Sunday magazine.

J.C. Leyendecker

J.C. Leyendecker (1874-1951)

Born in Germany, Joseph Christian Leyendecker and his family came to Chicago in 1882. Young Leyendecker was apprenticed at the age of 16 to the engraving house of J. Manz & Company. He advanced to a full-time staff artist and furthered his artistic training at the Chicago Art Institute. It was during this time that Leyendecker produced his first commercial work, including 60 images for an illustrated edition of The Bible published by Manz.

In 1896 he and his brother Frank (1878-1924) left for Paris where they both were enrolled at the Académie Julian under the tutelage of Adolphe Bouguereau (1825-1905), Jean-Paul Laurens (1838-1921) and Benjamin Constant (1845-1902). While immersed in the neo-classical training of the Académie, the Leyendecker brothers also became familiar with the popular advertising posters by artists such as Jules Cherêt (1836-1932), Alphonse Mucha (1860- 1939) and Henri de Toulouse-Lautrec (1864-1901).

Upon their return to Chicago in 1897, the brothers set up a studio in the Chicago Stock Exchange. It was here that J.C. began his association with both Collier’s and the Saturday Evening Post, painting a total of 48 covers for the former magazine and 322 for the latter. During his 43 year association with the Post, Leyendecker helped define the modern magazine cover as a unique art form – a miniposter whose design rapidly communicated its message. His covers were animated by people and themes that resonated with his audience because of his ability to capture and convey a range of human emotions and situations in his hallmark style of wide, crisp, and controlled brushstrokes accented by bold highlights.

Portrait of Frank X. Leyendecker by J.C. Leyendecker, 1896, oil on canvas

The Leyendecker brothers moved to New York City in 1900 and it was here that J.C. secured the menswear commissions that gained him his greatest fame. The stylishly dressed and strikingly handsome men that he created for Arrow Collars and Shirts from 1905 through 1930 established the beau ideal for the sartorially savvy American male. Soon the chiseled good looks of Leyendecker’s men were also helping to sell suits for The House of Kuppenheimer, socks for the Interwoven Stocking Company, and “long johns” for the Cooper Underwear Company—the precursor to Jockey International, Inc.

Men’s fashion was probably the most significant aspect of Leyendecker’s advertising opus, but his artwork was also used to promote a host of other products, including soap, automobiles, and cigarettes. And starting in 1912, he captured the hearts of American mothers through his series of cherubic infants, winsome children and wholesome adolescents enjoying bowls of Kellogg’s Corn Flakes. The success the Leyendecker brothers had achieved in the decade since leaving Chicago allowed them to move once again, this time to New Rochelle, a suburb of New York City. It also was a community that a number of artists had come to call home, including Frederic Remington (1861-1909), Edward Penfield (1866-1925), Orson Lowell (1871-1956), Dean Cornwell (1892-1960) and Norman Rockwell. The Leyendeckers built themselves a 14-room mansion with separate studios and a magnificent garden. Their sister, Augusta (c.1875-1957), also lived with them, as did Charles Beach (1886-1952). Beach was the original Arrow Collar model and had become J.C.’s assistant, business agent and companion—a relationship that lasted for almost 50 years.

Illustration of Kellogs Girl

When the United States entered the First World War in 1917, Leyendecker joined his fellow illustrators such as Howard Chandler Christie (1872-1952), James Montgomery Flagg (1877-1960) and Charles Dana Gibson (1867-1944) in creating posters in support of the nation’s war effort. Their dramatic images were used to promote the purchase of war bonds, urge young men to enlist and the general public to conserve resources needed by the military.

After years of mounting tension within the New Rochelle mansion, Frank and Augusta moved out in 1923. The following year Frank passed away at the age of 47. Although his brother’s death greatly affected him, Leyendecker’s commercial success only increased. The Great Depression cost him his menswear clients, but he still did over 90 covers for the Saturday Evening Post in the ten years following the stock market crash in 1929.

By the end of the 1930s, however, the demand for Leyendecker’s imagery had waned and shortly after America entered the Second World War he did his last cover for the Saturday Evening Post. Some war bond poster work, calendar commissions and covers for William Randolph Hearst’s The American Weekly kept him solvent.

On July 25, 1951 Joseph Christian Leyendecker suffered a heart attack and died at his home. Beach and Augusta inherited what was left of the artist’s estate, including a great number of his original canvases. Many of these were sold by Beach at an auction on the grounds of the New Rochelle property. Among the pallbearer’s at Leyendecker’s funeral was Norman Rockwell, who by this time had become the Saturday Evening Post’s premier cover artist and was well on his way to becoming America’s favorite illustrator. J.C. Leyendecker, once this nation’s most successful commercial artist, was buried at Woodlawn Cemetery in an unmarked grave until 1956.

National Endowment of the Arts logo

This project is supported in part by the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit www.arts.gov.

J.C. LEYENDECKER: CELEBRATING 150 YEARS EVENTS

Mount Tamalpais

The focal point of this painting, 2751-foot-high Mount Tamalpais, is a landmark of the San Francisco Bay area. Located just north of the San Francisco in Marin County, it was a popular outdoor resort spot in the late nineteenth century. It served artist William Keith as a frequent subject over many years.

The panoramic view of sunlit knolls on the left – where a tiny hunter has been placed to establish scale – comes strongly forward from the shadowed hill of the middle ground, while the distant valley and mountain, their colors paled and contours softened by a moist atmosphere, seem miles away. Recession is intensified by contrasts of color and paint texture. The foreground is rich with touches of many hues and painted solidly with rugged strokes, while thin, blended paint creates an opalescent effect in the far hills, which are silhouetted against a luminous sky. Through masterful gradations of color and light, Keith conveys his own heightened experience of nature.

Join the fun at Haggin Museum!

Sign up for our e-newsletter and stay-up-to-date on all the exciting exhibitions, events & more!

Sign Up